- Logo Usage
- Color Palette
- Typography
- Tone & Voice
- Social Media
3
Logo Variants
6
Brand Colors
5
Sections
Logo Usage
Logo Usage
Three logo variants for different backgrounds and contexts.
App Icon / Mark
Use the icon alone only when the OrbitX name is already established in context
Minimum size: 32×32px for digital, 10mm for print
Always use on dark or black backgrounds — never on white
Do not recolor, outline, or add drop shadows
Color Palette
Brand colors from the official OrbitX color theme. Use the peach family for warmth and energy; black and white for clarity.
Color Theme
Peach Primary
#F7B293
Primary brand color, CTAs, highlights
Peach Light
#EFA98A
Hover states, secondary accents
Peach Dark
#DE8B6C
Active states, deeper contrast
Cream
#F5F2ED
Light backgrounds, off-white surfaces
White
#FFFFFF
Primary text on dark, clean backgrounds
Black
#000000
Dark backgrounds, logo lockup
Brand Gradient
#F6B293
0%
#FEE4D0
33%
#DF8C6D
66%
#EEA98A
100%
linear-gradient(to right, #F6B293 0%, #FEE4D0 33%, #DF8C6D 66%, #EEA98A 100%)
Typography
Inter is the primary brand typeface. Use Darker Grotesque for bold display moments and Playfair Display sparingly for accent.
Inter
Primary — body, UI, labels, buttons
Regular 400
Medium 500
Semibold 600
Bold 700
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap')
Darker Grotesque
Display — hero headings, large titles
Bold 700
ExtraBold 800
Black 900
@import url('https://fonts.googleapis.com/css2?family=Darker+Grotesque:wght@700;800;900&display=swap')
Playfair Display
Accent — quotes, pull text, editorial moments
Regular 400
Semibold 600
@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:wght@400;600&display=swap')
Type Scale
Borderless Banking
Send Money Globally
No hidden fees. Ever.
Multi-currency accounts
OrbitX lets you hold, send, and receive money across borders with real exchange rates and zero surprise charges.
Account balance · Last updated 2m ago
Feature · Transfer
Tone & Voice
OrbitX speaks like a founder who has seen the problem firsthand — direct, empathetic, and proof-backed.
Brand Personality
Empathetic
We acknowledge the pain before offering the solution. We say "we see this every day" because we mean it.
Direct
No fluff. Short sentences. We say what we mean and get to the point fast — especially in the first line.
Confident
"We have solved this." Not "we're working on it." We speak with conviction about what OrbitX does.
Proof-backed
Specific numbers always beat vague claims. $20M+, 80+ countries, 7–8% FX loss — real data builds trust.
Human
We're not a bank. We talk like a person — conversational questions, warm closings, no corporate jargon.
Action-oriented
Every piece of content ends with a clear next step — DM, demo, visit. We always invite the next move.
Writing Principles
01
Lead with the problem
Open with the pain point, the dollar lost, or the frustrating moment. The solution lands harder when the reader already feels the problem.
02
Use real numbers
Replace "significant fees" with "7–8% of your payment". Replace "many countries" with "80+ countries". Precision earns credibility.
03
Say "we" not "OrbitX"
We speak as a team, not a product. "We built this" feels closer than "OrbitX has developed a solution".
04
Never blame the user
"Not because your business isn't legitimate — but because the system strips your identity." Always frame the problem as systemic, not personal.
05
Short sentences win
Especially for hooks and CTAs. "The money arrived. But not with your name." hits harder than a run-on sentence.
Do / Don't
Write like this
"By the time your payment lands, 7–8% is already gone."
"We see this every day."
"At OrbitX, we've solved this."
"DM us or reach out for a demo."
"$20M+ processed. 80+ countries."
Not like this
"Significant fees may impact your revenue."
"Our platform leverages cutting-edge technology."
"OrbitX is proud to announce a new solution."
"Please contact our support team for assistance."
"We operate in many countries worldwide."
Social Media
Platform specs, post structure, and guidelines for consistent social presence.
Platforms
X (Twitter)
@orbitx_pay
Profile photo400 × 400px
Header image1500 × 500px
Post image1200 × 675px
Character limit280 chars
LinkedIn
OrbitX
Logo / profile400 × 400px
Banner image1128 × 191px
Post image1200 × 628px
Character limit3000 chars
Instagram
@orbitxpay
Profile photo320 × 320px
Feed post1080 × 1080px
Story / Reel1080 × 1920px
Caption limit2200 chars
Post Structure
1
Hook — 1 sentence, make them stop scrolling
"Your Stripe payout arrives. But before it settles, nearly 5–8% is already gone."
2
Problem — specific, with numbers
"For companies in Mexico, revenue comes in USD — but the moment payout hits a local account, a huge margin is already gone on FX spreads."
3
Empathy — don't blame, acknowledge
"We see this every day. SaaS teams growing fast, yet losing margin at the payout step."
4
Solution — bold, confident, brief
"We built Borderless Banking. Hold your payments in USD, avoid unnecessary conversions, move money on your terms."
5
CTA — one clear action
"DM us or reach out for a demo." / "Visit orbitxpay.com to learn more."
Hashtags
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